“BREAKING: Confirmed flooding on NYSE. The trading floor is flooded under more than 3 feet of water.” It was a horrid thought, but Shashank Tripathi’s (i.e. Comfortablysmug’s) infamous Hurricane Sandy tweet had panache. Tripathi mimicked the style of a breaking news tweet perfectly. The image of water sluicing into the New York Stock Exchange was too good to be true. An irresistible nugget of news distilling the potent emotions stirred by the storm: Sorrow for afflicted New Yorkers, fear for the future, the thrill of seeing history unspool in real time, and a dose of snickering glee at the idea of cuff-linked financiers wading through filthy water.